EALA Speaker praises WFD’s ‘dedication and commitment’

EALA office

With WFD’s help, the East African Legislative Assembly (EALA) is using the region’s rapidly growing mobile and internet use to bring citizens closer to its work. More and more people are learning about its effectiveness and representation capabilities – and will continue to do so for many years.

This week saw the closure of WFD’s EALA programme after four years of engagement. Our work has contributed to the establishment of its Public Relations Office, the development of a Strategic Plan, increased engagement with civil society and, in the last six months, increased engagement with social media.

EALA Kidega

Speaker Kidega addresses the debrief event

“The Strategic Plan gave the Assembly a clear intent and direction,” EALA’s Speaker, the Rt. Hon Daniel Kidega, said before the debrief event in Arusha. “To take the Assembly to the people and reaching out was our biggest challenge – but that is what integration is about.” This engagement was illustrated by the recent Burundi crisis, which prompted an “amazing” engagement from civil society and the general public on social media.

That response reflects fast-moving changes across the region. Development across East Africa is gathering pace, while the opportunities for strengthening integration among the region’s five states are growing rapidly. EALA, which produces laws that affect the region’s 120 million citizens, plays an important role in this. Its task is to both foster regional cooperation and represent its citizens. In the coming years, EALA can tap into the opportunities offered by this rapid technological change. “Communicating what we are doing and gaining feedback is very important for accountability, oversight and representation,” Speaker Kidega added.

Flags of the East African Community nations fly outside the EALA building

It’s been the fast growth of social media and online platforms which has been the most recent focus of our support for EALA. Staff, EAC Youth Ambassadors, CSO representatives and Parliamentary Officers from partner states have received training in social media use and the Public Relations Office is in the process of developing a digital strategy. The internet offers a new way for citizens to engage with the Assembly and its work. WFD has facilitated this ongoing, developing relationship by producing educational YouTube videos targeted at primary and secondary school children, which will be broadcast on national television and utilised in schools across the partner states; developing new online platforms for engagement; and redesigning the EALA website, which was launched at the debrief event.

Majda El Bied, WFD’s Senior Programme Manager for Africa, addresses the debrief 

We’re now entering a period of hiatus in our activities with the Assembly as a result of this great progress but hope to return in the future. Following our programme’s completion in March 2016, the Public Relations Office will continue utilising the tools provided by WFD and the Strategic Plan runs until 2018.

The EALA offices – where WFD has been working since 2008

“The lessons WFD has learned on parliamentary communications and outreach work are valuable and can be applied to a range of other contexts,” Programme Officer for Africa Charlotte Egan said.

“WFD is proud of its work at EALA and we will maintain our valued relationships with its leadership in the years to come.”

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Social media in East Africa: Connecting citizens with lawmakers

Twitter, Facebook, Instagram and other popular social media sites are steadily gathering growing audiences in East Africa.

That poses a big challenge to parliaments in the region – and an opportunity, too…

WFD’s currently working with the East African Community in Arusha, Tanzania, to boost the communications and outreach capacity of the East African Legislative Assembly. A regional intergovernmental organisation, EAC is comprised of the five member states of Burundi, Kenya, Rwanda, Tanzania and Uganda – a combined population of more than 138 million people.

EALA 1EALA plays a critical role within the EAC structure. Much like the European Parliament, its role is to draft and scrutinize legislation which advances the community’s goals of establishing a common market, monetary union and political federation. The Assembly’s made up of 45 MPs – nine for each member state – which meets in the chamber, pictured here.

EALA 2WFD’s been working at EALA since 2010. We’ve supported the production, dissemination and monitoring of EALA’s strategic plan for the 3rd Assembly 2013-18. We’ve assisted four of the Assembly’s six standing committees, strengthening the knowledge and skills of their members. And we’ve engaged with the East African Civil Society Organisations’ Forum (EACSOF), which has mobilised civil society organisations to consult with EALA. Our office is based in the EALA wing of the EAC building – pictured here in the shade on the left.

EALA 3Across the five member state countries there are lots of audiences which EALA needs to communicate with – from universities, schools, business groups and civil society organisations to national assemblies and citizens. The challenge for EALA, as with other regional parliaments, is finding ways to give citizens greater access to its processes – first by growing awareness of EALA, and then by helping them participate more in its work.

EALA 4WFD’s head of communications, Alex Stevenson, headed to Arusha to develop a social media strategy for EALA. He’s pictured here with EALA’s comms team of Bobi Odiko and Lawrence Munezero. Their intention is to use social media channels like Twitter, Facebook and Instagram to connect EALA’s work with the active debates and discussions already taking place in East Africa on social media.

EALA 5It’ll be a big moment when a social media user’s comment is fed into EALA and actually influences its legislation. That will be a key milestone, not just for EALA but for the whole East African Community and the region as a whole.

EALA 6As the strategy is implemented it’s hoped that the growing use of social media across East Africa will be harnessed to strengthen public sentiment and awareness about EALA – and its ability to change people’s lives. That is an outcome for which the EAC’s founding fathers – Mwalimu Julius K. Nyerere of Tanzania, Apollo Milton Obote of Uganda and Jomo Kenyatta of Kenya – would surely all be proud.

EALA 7

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