With WFD’s help, the East African Legislative Assembly (EALA) is using the region’s rapidly growing mobile and internet use to bring citizens closer to its work. More and more people are learning about its effectiveness and representation capabilities – and will continue to do so for many years.
This week saw the closure of WFD’s EALA programme after four years of engagement. Our work has contributed to the establishment of its Public Relations Office, the development of a Strategic Plan, increased engagement with civil society and, in the last six months, increased engagement with social media.
Speaker Kidega addresses the debrief event
“The Strategic Plan gave the Assembly a clear intent and direction,” EALA’s Speaker, the Rt. Hon Daniel Kidega, said before the debrief event in Arusha. “To take the Assembly to the people and reaching out was our biggest challenge – but that is what integration is about.” This engagement was illustrated by the recent Burundi crisis, which prompted an “amazing” engagement from civil society and the general public on social media.
That response reflects fast-moving changes across the region. Development across East Africa is gathering pace, while the opportunities for strengthening integration among the region’s five states are growing rapidly. EALA, which produces laws that affect the region’s 120 million citizens, plays an important role in this. Its task is to both foster regional cooperation and represent its citizens. In the coming years, EALA can tap into the opportunities offered by this rapid technological change. “Communicating what we are doing and gaining feedback is very important for accountability, oversight and representation,” Speaker Kidega added.
Flags of the East African Community nations fly outside the EALA building
It’s been the fast growth of social media and online platforms which has been the most recent focus of our support for EALA. Staff, EAC Youth Ambassadors, CSO representatives and Parliamentary Officers from partner states have received training in social media use and the Public Relations Office is in the process of developing a digital strategy. The internet offers a new way for citizens to engage with the Assembly and its work. WFD has facilitated this ongoing, developing relationship by producing educational YouTube videos targeted at primary and secondary school children, which will be broadcast on national television and utilised in schools across the partner states; developing new online platforms for engagement; and redesigning the EALA website, which was launched at the debrief event.
Majda El Bied, WFD’s Senior Programme Manager for Africa, addresses the debrief
We’re now entering a period of hiatus in our activities with the Assembly as a result of this great progress but hope to return in the future. Following our programme’s completion in March 2016, the Public Relations Office will continue utilising the tools provided by WFD and the Strategic Plan runs until 2018.
The EALA offices – where WFD has been working since 2008
“The lessons WFD has learned on parliamentary communications and outreach work are valuable and can be applied to a range of other contexts,” Programme Officer for Africa Charlotte Egan said.
“WFD is proud of its work at EALA and we will maintain our valued relationships with its leadership in the years to come.”