Call for applications: development of advocacy, media strategies, and facilitation services

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Call for applications: development of advocacy, media strategies, and facilitation services

August 27th, 2021


The Westminster Foundation for Democracy (WFD) through funding from Demo Finland is implementing the Kenya Inclusive Political Parties (KIPP) Programme phase II, which seeks to ensure that political parties respond to the strategic and practical needs of PWDs within their internal party structures, political commitments, policies and in the contestation of elections. The programme is currently working with 13 political parties, 21 Disabled Persons Organizations (DPOs) and Civil Society Organizations (CSOs) through various activities geared towards achieving this outcome.

To effectively coordinate the KIPP partners engagement with key stakeholders, a Technical Working Group (TWG) has been formed comprising of 10 members nominated from Political Parties, DPOs and CSOs, Parliamentary and County Assembly caucuses all of whom are participating in the KIPP programme. The TWG is responsible for ensuring that all advocacy on political rights and inclusion of PWDs is channelled to state actors through strategic partners such as KEDIPA and CADICA. The TWG also plays a key role towards this through wider media engagement to amplify the voices of PWDs. For this purpose, WFD intends to build the capacity of the TWG to be able to carry out this mandate by providing them with practical knowledge and skills on advocacy and media engagement.

WFD is therefore seeking for services of a qualified consultant to design and deliver a two-day training to the members of the Technical Working Group.

The assignment

The consultant will design and facilitate a concise advocacy and media engagement training to be delivered through a 2-day capacity building training for the TWG members. The consultant will further document the process and submit a comprehensive report to WFD comprising discussions, actions, and recommendations that WFD can follow up on with the TWG, or other actors. The consultant is expected to drive these discussions and ensure that at the end of the training, the TWG members have developed a well-defined and actionable advocacy and media engagement plan.

Specifically, the consultant is expected to deliver the training in a participatory manner by strengthening the TWG members’ capacity to:

  • Effectively identify advocacy issues
  • Identify key actors
  • Develop advocacy messages
  • Craft out clear strategies and develop advocacy plans that will guide the engagement with the key influencers/stakeholders such as IEBC, ORPP, KNCHR, NGEC and the media.

The training will also strive to impart skills in media engagement such as:

  • Awareness of how the media works
  • Creating personal rapport with the media e.g., journalists and editors
  • Strategies for tailoring messages for specific media outputs and audiences e.g through blogs, articles, Op-Eds and social media engagement.
  • Preparing for media interviews
  • Confidence and skills required to deliver and contribute to panel discussions through the media.

Expected outcome

The overall intended outcome for the advocacy and media engagement training is to ensure that the TWG members acquire relevant skills to effectively engage key stakeholders and influence them to respond to the strategic and practical needs of PWDs in politics.

Further to this, it is expected that the training shall ensure:

  1. TWG members are confident in developing and actioning compelling advocacy strategies to influence the key players.
  2. TWG members have the requisite skills and confidence in media engagement as an avenue to amplify the voices of PWDs thus influence the key players.

Duration of the assignment

The consultant will be contracted for a total of four (4) consultancy days to cover for preparation, delivery of the training and reporting. The facilitator shall be notified not less than three (3) days prior to the activity.


The ideal candidate(s) should:

  • Possess post graduate qualifications in a relevant discipline such as Political Sciences, Law, or any relevant Social Science discipline.
  • Have a minimum of five (5) years of relevant experience with demonstrable expertise in developing advocacy and media engagement strategies and facilitating trainings on the same with a strong bias on Disability Inclusion and Political engagement.
  • Have excellent written and spoken English.
  • Be able to work independently within stipulated timelines.
  • Have a legal status, a company profile, and tax registration (for consultancy firm)

Expression of interest

The consultants/consulting firms interested in this assignment are expected to submit proposals (both technical and financial) with CVs of the proposed team.

The technical proposal must detail the following:

  • Understanding of the assignment
  • Demonstrable experience in similar assignments
  • Availability to deliver the assignment within the required timeframe
  • Financial proposal in Kenya shillings for the entire assignment

Interested parties are requested to submit their proposal responding to the terms of reference by close of business i.e. 17h00 EAT on Thursday 2nd of September 2021 to  and Cc

The email subject should read EoI – Training on advocacy & Media Engagement

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