Animated advocacy videos development (local)

01 August 2022
Vacancy - consultant
Animated advocacy videos development (local)
WFD in Maldives is seeking the expertise of local expert(s) to work with local Civil Society Organisations and produce animated advocacy videos around broader climate themes.


Westminster Foundation for Democracy (“WFD”) is the UK public body dedicated to supporting democracy around the world. Operating internationally, WFD works with parliaments, political parties, and civil society groups as well as on elections to help make political systems fairer, more inclusive and more accountable. 

We are a problem-solving, practitioner-led organisation that offers:  

  • Specialist analysis, research, and advice to inform policy makers on a range of democratic governance issues; 
  • High quality and impactful programmes that directly support the full spectrum of institutions in political systems to develop inclusive political processes, more accountable political systems, protection of rights and freedoms, and more pluralistic societies; and   
  • International elections observation on behalf of the UK.  

Quote submission 

All proposals or quotes should be submitted by 10 August 2022 in writing and include:  

  • The supplier’s name, status, company number, and registered office address  
  • An overview of the supplier’s relevant experience, expertise, capability and capacity 
  • A description of the good(s) or service(s) to be provided and clear explanation as to how this meets the specification in this RFQ 
  • A transparent quotation of the charge for the good(s) or service(s), in GBP to include: a clear breakdown of all costs; any proposed discount applied for WFD as a not-for-profit organisation; and a separate identification of any VAT charges (and/or any other applicable tax, excise or other charges).  

The proposal or quote should be sent electronically and addressed to: Aishath Hameeda, Programme Coordinator at 

The same email address should be used for any questions related to this RFQ.  

Detailed Specification 


WFD began working with the Majlis in July 2019. Enhancing operation of the then new parliamentary oversight committees and to strengthen parliamentary process and practices were the aims of that project, which concluded in Mar 2021.  A new programme funded by British High Commission in Male’ commenced in May 2021 and it aims to deepen parliamentary committee strengthening, critically in areas such as National Security and Prevention of Violent Extremism, Decentralization, and Climate Change and Sustainable Development are critical strands.    

Under the current and previous programme, WFD in the past few years has engaged with various stakeholders including CSOs, media and other democratic institutions. This includes an introductory online course, sessions on promoting engagement with the parliament, and sessions around COP26, etc. WFD in this financial year is extending this support  to climate related organisations to conduct their advocacy and outreach around climate awareness in Maldives.  

As part of the programme, WFD has had various engagement with relevant stakeholders and has also conducted a Political Economic Analysis, which both demonstrated the need for support to conduct advocacy and outreach on climate awareness. Following this, WFD reached out and conducted a session for local CSOs to identify specific areas of support and production of advocacy videos were one of the priority areas. As a way of moving forward with this engagement, WFD seeks local expert(s) to work with local CSOs and produce advocacy videos around broader climate theme.  



  • Develop four 1-minute advocacy animated videos on specific local environmental related subjects proposed by WFD and partners. 

Expected work plan and project timeline 

Week 1  

Develop the concepts and scripts in partnership with WFD and involved CSOs. Discuss with WFD and involved CSOs and submit a brief work plan including a detailed timeline.  

Week 2 

Present a story line, story board and character designs for the videos. 

Week 4 

Submit a first draft of videos for comments. Incorporate comments after WFD and partners review the draft. 


Week 6 

Deliver and submit the final products in multiple formats that is compatible for web, and social media use. 


  • Dhivehi audio with English subtitles 
  • Video should be self-explainable even without audio 
  • Options for including sign language interpretation (to be discussed among both parties)  
  • Videos to be gender inclusive and multi-cultural 


The duration of the work is 6 weeks starting from mid-August 2022.  


The service provider will provide oral feedback to WFD Maldives Team after each deliverable and discuss the way forward for the next deliverable. 

Working arrangements 

The consultant will work remotely and closely with the WFD Maldives team.  


To be paid in two instalments. A 1st instalment of 30% will be paid upon submission of story line, story board and character designs for the videos and remainder upon submission of the final product.  

Qualifications and Experience 

Experience in developing content on social issues and animated video production will be preferred.